Phone sales - recording needed

Dealing with yet another client who was lied to on the phone it occurs to me that this needs to be tracked.

The lady I signed up yesterday on Carefirst bought GR over the phone - she told her agent she wanted maternity, agent said it was included. Yeah...except GR doesn't offer maternity in MD. Luckly she's on another plan now however if she had become pregnant it would just become a case of "he said she said" and she'd be ass out.

Then it hits me that almost every time a sales rep calls you the conversation is recorded "for quality assurance." Now I know this would be difficult, but I'd like nothing better than if it was made mandatory by either the DOI or all insurance companies that all phone sales be recorded.

You would have to introduce yourself and state the call is being recorded. If any dispute arises you'd have to produce the recorded conversation or your license would be immediately suspended - kinda like declining to take the breathalizer. Better yet - the insurance company immediately gets the recording after each sale. If a client calls into an insurance company those calls are obviously recorded. When I used to do "tele-app" with Assurant all calls were recorded.

I'm not saying you'd need to record every conversation with the client - only the conversation during the online application process. So say you're talking to a prospect and they say "Ok, let's do it." At that point in time you'd have to say "Ok, I can take care of the application process now and we'll now be recorded for quality assurance."

You would then be required to go over the rate and plan benefits. How many sales would an ethical rep lose? None and in fact some clients would feel an addition layer of safety knowing that what they're being told about the plan is recorded. Unethical agents? The day after recording became mandatory they'd be looking in the classified section.

For what it's worth, I'll be writing a letter recommending this to the NAIC. As online sales increase, and more people get screwed, our entire industry is put in jeopardy. This is gonna be an example where the few bad applies ruin it for everyone else.

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Just unbelievable

1st:

I closed the case from yesterday where she was on GR for $450 and needed maternity - she also complained about the $1,500 deductible - thought it was too high. So I put the wife on Blue Choice today for $277 - HMO with all copays and immediate maternity and her husband and child got Personal Comp for $153. So they didn't save much but she has maternity with and a no deductible plan. Assurant w/maternity was a no-go due to cost.

2nd:

Got 12 leads yesterday and it only took 20 minutes to call 'em. Got one great prospect out of it - owner of a small car dealer. The owner wants quotes and also quotes for three employees. They currently offer nothing and the owner canceled his Blue Cross plan last year when it hit $700 a month. Perfectly healthy family. Please note that out of 12 leads called that was my only possibility. A lot of my day was spent on a referral - closing her tomorrow for GR.

3rd:

30 leads today between Jenn and Lisa! Lisa's finally up and running and gave me 5 1/2 hours of work today. Wow - never in my short 4 years in this biz have I never had consistent leads like this. The result is night and day - I'm am simply getting slammed all day.

It does not take a lot of deals to make money. At an average commish of $800 (cut that in half if you're dealing with singles on internet leads) all I need is 4 deals a week and that's a lot of money.

My goal is what I just got today - 30 leads a day and plan on closing 1 out of 30. Why such a bad percentage? At 30 leads a day I simply won't have time to be on the phone hours a day hunting people down. I'll deal with the people who answer, call the others back one more time then I have to let Constant Contact take care of 'em.

My cost per lead is $4.60. At 30 leads a day, closing 1 out of 30 here it is:

150 leads per week X 4.60 = $690 5 deals per week X $3,500 AV per deal = $17,500 20% average commish = $3,500 Net = $2,810

If I can make $146,000 a year simply by spending 1 out hour each day calling 30 leads I'm all over it. I'm not factoring in cross-selling Fidelity.

Now...remember that math above because I didn't factor in a HUGE change - which is now that Lisa's up and running I'll be having her use Gary's CRM system for telemarketing which will TRIPLE her lead output!

Now - when that happens I have a master plan. If I have Lisa and Jenn using the marketing CRM and getting me 50+ leads a day I'll hire someone to "scrub" the leads. She'd spend the day calling all the leads and separating the interesting from the disinterested. She'd also handle all the emailing.

Leads - the reality

More and more "so what am I doing wrong" emails so I decided to post the results of the 31 calls I made this morning. They were all recent - had not been called before.

So let's go over this so everyone understands that you're not doing anything wrong and it's just about lead volume.

*I made 31 calls in an hour - between 10:10 and 11:10 this morning.

*9 call-backs since the prospect wasn't available, 8 voicemail, 12 dead and two great prospects.

*So out of 31 calls I spoke with 14 people who made the decision. Almost all had group and wanted lower rates and I simply don't mess with group. They got referred out to my buddy. (Yes, I took a stab at working some small group cases myself but found I'm not a masochist.) I have yet to get ahold of the other 17 but this was only the 1st call.

*I enjoy dialing numbers and when least half pick up the phone. It doesn't bother me in the least if they have group and just want some group quotes - that's an easy referral for my buddy.

Now let's talk about qualification and more about why marketers shouldn't do it. They are paid by the hour so what's it to me if I make an hour of calls and find two solid leads. I could easily call 30 leads a day every day since it just takes an hour.

I have a slam dunk in there - biz owner on GR and her "agent" failed to mention her depression would not be covered. He also talked her into a $1,500 deductible - $450/mo. rate she can't handle. So it's easy; lower rate and depression meds covered. Not a problem.

However, she was HORRIBLE when I first called her - very stand-offish and borderline rude. She said "I thought I was supposed to read over some information first." I told her I wanted to make sure the info matched what she was looking for. It took a few minutes for her to warm up and open up to me. If Lisa would have tried to qualify her that would never have been a lead.

The other point is I had 31 leads to call. A lot of agents don't get that in a week - then you're simply sunk. As you can see, I have 2 deals working, but only one immediately. The other, although she has high interest, won't go until after Thanksgiving.

Now if that's all I had to work with all week I'd be baked. Now I'd have to pummel the phones to get ahold of the others (I'll call again, but only 1 more time) and I'd also really have to dig into the other leads who simply weren't interested.

Instead, forget about them - move one. I'll have another batch of leads to call tomorrow and that's why I enjoy this job. I get to work with people who have high interest and not punish the people who don't.

There's no magic bullet. If you don't have the volume of leads it ain't happening. You can read all the sales books you want. If anyone has found a way to turn someone with no interest into a client please email me with your magical words.

Can all this work with profit?

Cost per lead = $4

Close 1 out of 30 = $120 cost per deal

Average commish = $1,000

Net = $880

So 30 leads a day would net $4,400. Even at half that commish - $500 per deal - it would net $2,200.

You can run that same math with internet leads and it also works. However, the twist with shared leads is 30 calls is only 3 to 5 people answering - not half like telemarketed. So now you really need tremedous follow-up and at 30 leads a day you'd be completely lost inside of 2 weeks. High volume really only works well with exclusive leads.

Got paid by Fidelity!

It's been a long time since I've earned a life commission but it feels great. An agent buddy of mine said I should be cross-selling 25% of my health clients. I agree.

I gave life a big push in 2005. Disaster. I find the underwriting process to be insane. Although I got cases through I pulled the plug when I wrote a heath and life app the same day - health got approved, life exam came back with high cholesterol and border-line high blood pressure.

Of course, my client dove into his doctor's office and was put on a med. So the life app was killed and take a shot and what happened to the health app after a claim was filed? Although that might be a rare scenario I'm not chancing that again.

So I'm writing the Fidelity non-med product and telling all my clients that after a year we'll review it. The last case I wrote was $38 a month and they could have got $22 with an exam. They can suck up the $16 for a year.

Not only that, but it's not like I'm hiding anything from my clients. I tell all of 'em "you choose - $38 and no exam or possibly $22 with the exam." If I run into a client who just had a complete physical - already knows HBP and cholesterol numbers and doesn't mind the exam then I'd go for Banner.

A little about my system

First, 12 more leads yesterday which is fantastic. Lisa finally gets her internet hooked up tomorrow which means Jenn and Lisa putting in at least 30 hours a week combined.

Before I get into my system I want everyone to realize that this is something that simply suits me. What you'll find is you won't stick to any system that doesn't fit your personality.

Everyone should be focused on results - not closing ratios, lead sources, online sales vs. in-person, etc...Basically, if it's no broken don't fix it. If you're making great money off shared leads and online sales don't change a thing.

SYSTEM:

STEP 1:
The morning after I get my leads, around 10am I start the calls. At this point I haven't sent any info by email. When they answer I simply introduce myself and tell them I'm about to email them the newest health plans but I want to make sure I'm sending plans they're interested in:

"....I'm about to email you the newest health plans on the market but I'm pretty sure you don't want to look at 50 plans. I know you're busy and I'd rather just send the plans that fit what you're looking for."

This is either going to open up a conversation or:

A: "You really caught me at a bad time. Could you call me back in say, next August?"
B: "Just send me what you have and I'll look over it and get back to you."

In either case, I read the tone of what they say. I can tell when they're actually busy, but still interested and when I'm getting the blow off. If they're disinterested I'll shoot them out an email but mark the lead dead. They got into Constant Contact for monthly follow-ups.

For the people who actually are willing to discuss what they have and what they're looking for, I can't get too much info; current rate, health status, current doctors, etc...Then I leave them with:

"Ok, I'm going to email some plans for you to review but it'll take around a day to get the rates together, then I'll call you tomorrow and let you know if you can save any money."

This gives me time to contact underwriting and find out the scoop on their conditions - very few people have no pre-ex conditions going back 7 to 10 years. In fact, when some 52 year old tell me he doesn't have anything pre-ex, that's when I start digging. A simply question does it "So you've never seen a doctor in the past 7 years?" which elicits "Oh, well I had some chest pains recently so I went in for a stress test but my doctor told me..." - yeah....no shit.

STEP 2:

I call back the next day and let them know the scoop - whether it's them being better off staying put, telling them I can only saving them $50 or so a month, or if I can save them a significant amount of money.

If I can't save them much, I'll just say thank you and if they know anyone looking for coverage just let me know. They'll also get a letter shot out to them with my card. If they were interested enough to give me all their info, their situation could change in the future.

For the people who I can save a decent amount of money:

"Ok, you're paying $680 a month now. I have plans that can save you between $200 to $300 per month depending on what you choose. What I'd like to do is set up a time when I can sit down with you (and your husband if spouse is in the picture) and show you your options.

Just to let you know how this works. There are no fees involved. Once you choose a plan your application simply goes into underwriting, which normally takes a few days. I've also already researched your doctors and they accept all the plans I'll be showing. I need about 30 minutes so what's a good time for us to meet?

A few points:

1) It's important to tell people there's no fees. They have no idea how we're paid and they might think they'll be hit with fees when you meet. If you're doing online sales they might think there are hidden fees if they do an app.

2) I always let people know how long it'll take. I think that's important for both phone and in-person sales. If they think it's gonna take more than an hour that could be a reason for people not picking up the phone for a phone sale or failing to set an in-person meeting. I'm not a "pet the dog" and "Wow!!! What a nice house!" guy. 15 minutes going over plans and rates, 10 minutes for the app and I'm history.

3) I violate a HUGE sales rule by not giving them dates or times to choose from: "I have tomorrow at 1pm or Thursday at 10. Which is better for you?" The reason is I'm looking for level of interest. I just told them that in 30 minutes I can save them at least $200. If they come back with "oh...wow. This week it out. And next week I have to wash my cat. How 'bout the week after that?" Forget it. Next lead.

And that's it. 2 steps. I'm not a big fan of waking up every day and wasting time trying to talk to people who are avoiding me. This is why when I get a hold of a prospect it's either they display interest or they don't. If they're interested by legitimately busy they generally say:

"You caught me at a very bad time but I'd like to talk to you. Can you give me a call back in an hour?" But when they just say "It's a bad time" and leave it like that I'll ask if there's a better time to call back. When it's "I don't know, it's a rough week" then just leave them be.

I also always call and confirm the appointment the day before and also never set appointments more than 1 week out. When I call to confirm I think it's weak to basically say "Hey, just reminding you that I'm coming." Instead, I call to confirm Mapquest directions - which has proven very helpful since a lot of times they give me a quicker way.

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The holiday push

While you'll continue to write business through to the new year you'll definitely have some short weeks coming up. I'm in "push mode" now until the new year. Next week we're obviously gonna lose Thusday and arguably Friday.

Next Month Christmas falls on a Tuesday so you can almost forget about Monday also. People's heads will be back in the game on Thursday but that following Monday is New Year's Eve - then kill Tusday for New Year's day.

The bottom line is beef up the sales. It's also important to close people when you can. This doesn't mean you have to put a ton of pressure on people but it does mean people are going to get very easily distracted by next week and call-back's are gonna get real tough. You'll need to create some sense of urgency of some people won't understand why they just can't wait until January.

If you're looking for legitimate ethical ways to create legitimacy it's rate changes and health. If you qualify for lower rates now then "you're one accident or illness away" from being trapped on your current plan. All rates are suject to change and do in fact change.

So when you're on the phone with an interested and qualifed prospect I'd suggest you make your sales process as quick as possible. The "call me back" people will be near impossible to get ahold of again.

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Letting my free leads expire and advances

I noted in a former post about GR advancing weekly and people thought I was mistaken. I'm through Anthony Agoglia and they do indeed advance Golden Rule weekly just like Assurant. If you want his contact info just email me.

So let's talk about advances since there's two camps; advance vs no advance. With either system if the client drops off the books you don't get paid. With either system if you have a rather large amount of cancellations you'll be quitting - and quickly. And actually, if you're that worried about a lot of clients canceling, or have experienced clients canceling this is not the career for you. Out of 500,000 in volume you should have 1, maybe 2 cancellations per year.

That being said there's a saying in Vegas "Always play with the houses money." And actually, in business it's the same - never play with your own money. If you have $300,000 to your name, and a business costs $250,000 what do you do? Take a loan for $250,000.

However, some insurance companies are asking you to do just that - use all of your own money. So somehow, some way you're supposed to pay all your bills and all your marketing expenses for almost a solid year? If you open a business with $200,000 of your own cash you at least (hopefully) have immediate cash flow from the business.

Just imagine opening a restaurant. Then you pack the place for a month and generate $60,000 in sales. Visa calls: "Listen, we know you earned $60,000 but these people put it on credit and it takes them years to pay us back. So obviously we can't advance you the whole $60K when we haven't even got a payment yet. You'll get $4,000 this month." Right - and you'd go BK.

When I sold cars I got finance reserve - 10% and it was a significant portion of my pay. If the buy rate is 5% and we sold the loan for 8% we held 3 points and got commissioned by the finance company. But wait...the client hasn't made a payment yet! And it's a 5 year loan! The client could default and cost the finance company thousands. The client could BK. In any case, we got the commish the next week.

How do mortgage brokers get paid? As-earned over 30 years? Lol. Just look at how hard the mortgage companies are getting slammed now over ARM loans. Yet all those brokers who sold those loans have been paid. If the finance company has to foreclose, loses $50,000 at auction and the client BK's they're screwed. But the COMPANY takes that risk!

Don't listen to these agents who probably have working spouses or happened to come into this biz with a lot of cash talking about "go as-earned." I've never heard worse advice. If I could get advanced hourly I would. I'm a salesman and proud of it - a deal gets approved? Pay me!

The bottom line is the advance allows you to pay your bills and market. It also makes this job fun - unless you think it's fun to close a deal, wait 3 months then get $22.35. No - it's exciting to get $2,600 in a week.

Don't let anyone tie ethics to advances. Again, there's not a sales job in this country where you sell and close a deal, and wait over the course of the next 12 months to get paid. Not one. The sales industry would collapse. I have no idea how ethics are tied to me selling GR and getting paid next week, or me selling GR and waiting 12 months.

Simply unbelievable

Out of all the business I write I have about two or three clients cancel a year. Because of the methods I use to sign up clients, there's really no reason for a cancellation - especially in the 1st year. One of the reasons my closing percentage isn't that great is because I actually go over case scenarios to show people how the plan will perform - a lot of "no takers" after that since most people are spoiled with group and want everything at a copay.

If you've been in this biz a while, you learn to go into detail about the plan since it's inevitable that months later you get the "I just got a bill" phone call. I never get those calls. My clients know how the plan works.

Got a nasty call just now - lady I signed up on Aetna's PPO 30 a few months back launching into a speech about $40 copays for seeing a specialist - which of course she knew about, but that wasn't the gripe. The gripe was simply the cost. She found it, and I quote, "absurd that I have to pay a high premium and also pay $40 to see a doctor."

There was no appeasing her. She was canceling to find a plan with a $20 or less copay. I don't even have one available - $35 copay for Assurant and GR. $20 for Coventry but she's on meds so that's a decline - no drug coverage anyway on the Coventry 2500. She's a Blue Cross decline - wouldn't matter since Personal Comp doesn't have copays for sick visits.

So after I go over all of this we get to "we'll I'll just have to shop around on my own I guess." All I could say was "let me know how it turns out." I reminded her never to cancel coverage until she gets a new plan. Her reply? "I already canceled Aetna."

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Both marketers at it today!

The Reader's Digest version is Lisa's moving from Colorado to MD and just moved into her place yesterday, but won't have phone/cable until early next week - earliest Verizon can get out there. Jenn warned me yesterday that her son is sick and she'd try to work today. So basically, I expected nothing today.

However, the power of employee status with benefits comes through again. Lisa drove to her father's house just to work - got 8 leads. Jenn ended up taking her son to the doctor, however still snuck in a hour of calls - 4 leads. Extremely impressive. This is quality. I've never experienced this kind of consistency before and it's having a dramatic impact on my pay.

It can't be this easy. If it's this easy I'll kick myself. Offer a good pay package, W2 'em, offer health, and hire the best. I'm not saying there won't be any BS, just far, far less.

But if this actually works I'll be stunned. I simply want 30 leads a day, two deals a day and cross-sell a quarter of them life. I won't even run the math - it's crazy.

Fidelity - wow!

Same day approval for life? Fantastic!!!

Telemarketing script

Warning; long one:

The emails I've received lately all about telemarketing scripts - most people with lacking results. All of the people who are getting their ass kicked, or their marketers are getting their ass kicked all have something in common - they are trying to qualify.

Listen, imagine you're running any retail business. What's your job? Generating traffic. But don't get confused with operating something like a restaurant where almost everyone who walks in is a client and operating a clothing store where most people are just looking. You're the clothing store owner.

Would you pay someone to stand at the entrance of your clothing store and qualify people? Good luck with that: "Hi, welcome to Ann Taylor. I'd just like to ask you a few credit questions before you come in the store."

Yes....they are gonna come in, try on clothes, waste your staff's time, buy stuff and return it the next day. However, do you give a crap if at the end of the day you made $2,000 net? Say you have 200 people come through your store each day and only 30 buy. Are you really looking for ways to stop the other 170 from coming in? No...you're looking for ways to get 400 people through.

Imagine the VP's at Sears at the board table: "Listen, we have on average 10% of all store traffic purchase. Let's put our heads together and figure out a system to reduce our traffic by 80% and still keep all the buyers."

And we come to insurance agents who are racking their brains to find ways to not deal with "tire kickers" or "unqualified leads." All leads suck, you just need a lot of "sucky" leads to make great money.

I can see some of us actually trying to run that clothing store: "Hi, I'm the owner and I see you've been with one of my sales associates for 20 minutes now. Are you planning on buying something, because this is looking like a waste of time."

The hunt for the "qualified lead" is like the hunt for the Loch Ness Monster. Out of all the agents I know who are actually making money all of them deal with high volumes of leads, be in internet or telemarketed. I heavily prefer telemarketed since although they suck, they are at least exclusive and small biz owners. I also can take my time with them and not worry about another agent, a month behind on their car payment, slamming them into a lacking plan.

I have my marketers simply ask owners if they want health insurance information emailed to 'em. Do I care if one is diabetic and just had a stroke? No. That's a 20 second phone call for me, at least he has my info, knows my business exists and I might get a referral.

The flawed mentality is this: "Hey, if I close 1 out of 15 maybe there's a way where I can just get 5 and close 1 out of 5." Stop looking to do less work. Stop getting frustrated when you call a prospect and they say "I just wanted the info, thanks." Stop pestering people who don't want to buy.

I'll include myself in this bust; I've never seen, as a group, a lazier bunch of people than insurance salesmen. Nowadays we want to pick up the phone, sell in our t-shirt and jeans and basically have no hassles. If we put in just half the effort of other sales professions we'd make $200,000 a year - easily.

You think you're getting stroked when talking to an unqualified lead? Sell cars. Take someone on three test drives, spend 4 hours with them then find out they have a 540 beacon and are $10,000 flipped in the trade. But does it matter if you sell 5 cars that week and make $1,500?

We sit in our offices - home or physical, and incessantly look for ways to make more and work less. I was on the phone with someone yesterday who said he wrote over a million last year using webinars. I made him laugh; "Can you make my next house payment for me?" Although he laughed, I said I was serious. He replied "of course not." I said "Good, because I've never written a mill. writing online so I meet with my clients." I really don't think my family cares how I write business - just that I write it.

And yet we fall for this don't we? We hear of these people making "thousands" a week and say "well I'm a sucker if I don't do the same thing." Right...but you try it and get your ass handed to you. Then you make $240 for the week and do what - tell your spouse "but there's this guy honey, he writes a million a year over the phone."

Life insurance idiocy and consistent leads

Well, I made a committment to cross sell life so I did an app. Actually, pretty easy cross-sell if you're committed to it. I've just never been committed. This was an extra $400 commish for basically doing nothing. Punched into my status - open requirment for verfiying mode of payment. What? Payment is listed to the left - credit card monthy.

Called the company and a less than pleasant lady - told me "obviously" it's a requirment because I forgot to put the mode of payment. She pulled up the app - goes "ooops." Then she says she has no idea why that's a requirement and fixed it. Welcome to life insurance. I am indeed committed to cross-selling life now - I think 1 out of 4 health apps should be a life deal.

On the lead front, another great day from Jenn - 9 leads. Making the marketers employees is a night and day differce. I have had telemarketers working for me since last summer and results were always all over the map. I've never experiened this kind of consistency. When Lisa's back up and running next week it should be insane.

Kudos to Aetna

Going through my email this morning I found my Aetna compensation statement. I was confused since Aetna doesn't pay until next week and a bit dismayed that it was only for $11.

So I called and they told me it was a client I just signed up who made a late payment and they wanted to make sure I got the commish as soon as the client paid. Wow - I'm geniunely impressed. What a 180 for them since when I started writing in '05 commissions were a nightmare. They now seem to be very broker focused. It's a shame they jacked the MD rate; family rate, 40 years old, $2,500 ded? $616. Ouch.

GR approves my deal!

GR finally approved my case. Fantastic....and slow. I take some hits for not selling more GR, I guess the theory is because of the Assurant weekly advance. Well, I get a GR weekly advance. In fact, one of my agent friends gets paid on submit for GR cases and still doesn't give them much business. One of my very good friends in CT who writes a LOT of business is struggling to give GR 50 cases a year to keep his broker contract.

The truth is I'd like nothing better than to write a lot more GR cases - they kill Assurant's rates. The problem is GR doesn't play nice with people who have on-going conditions - especially those on meds. And it's not rider vs. no rider. Lately they've flat out declined a few cases of mine. I have no problem with riders on recovered conditions although I've not a huge fan of ridering on-going conditions. But heck, I'd take a rider in a lot of cases if they'd just approve the deal.

I have other tiny issues with GR:

1) I hate the "80/20 to $10,000" in the brochure. Unless explained, some prospects think they need to reach $10,000 before GR pays 100%. While on sit-downs I always have to explain it. I have no clue why they don't just state the $2,000 OOP like other carriers.

2) Going through the brochure coverage is listed at "80%" on Copay Select again leading people to believe they only have 80% coverage - then I explain that's only until they hit the OOP. I would like it better if they just stated these items were "covered."

3) Online E-sig - where clients have to type their name in over and over and over and over.

4) Online app - bank address. I always have to hop onto Google since no one knows the address of their bank. I know this info isn't necessary to draft since no other company requires it.

5) Online app - inablity to put in detailed pre-ex information. Assurant's online EASE app allows the agent to enter extremely detailed pre-ex info necessary for proper underwriting.

6) No wet signature. I love Assurant's offer to accept/attest. For those who don't know, Assurant clients must review the typed app when they receive the policy, sign and return a document stating it's correct. This is a HUGE CYA move.

7) Inability to get riders signed when the app's approved. With Assurant I can email the counter off to my client which I think is imporant. GR just sticks the rider in the policy.

8) The software is awkward and nonfunctional. I can't email proposals to clients and do not like the way rates print out. I would think with the finaincal power of UHC they could have incredible software.

These or course are just nit-picky and have nothing to do with my recommendation or the sale. The truth is if GR dealt better with clients who are on meds they'd be 80% of my business. I do not work with internet leads where the average client is under 35 and healthy. That's a GR feeding frenzy. I work with 45+ biz owners who have to run to their medicine cabinet to read off their meds to me.

My suggestion is to have a flexible drug deductible. $100 is nice.....if you're not on meds. I think they should allow a $500 drug deductible option and deal better with people on medication.

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Another marketer

Ok, it's time for a second marketer and I had it narrowed down to three people, but Jennifer ended up winning out. Great experience - used to set home-improvement appointments - fantastic attitude, single mom who needs the job and bene's. She did her 1st day today and got 6 leads in 2 hrs. Very respectable. After getting off the phone with her a little bit ago she's very focused on quality leads.

Lisa's moving now - getting set up by mid-week so she'll be making calls by Thursday. Lisa wants to give me 30 hrs, Jen wants to give me 20. I think that's wishful thinking on Lisa's part but she's good for 20. Fourty hours a week even at 4 leads per hour is 160 a week or 10 deals -which is my goal; run 2 appt's a day, close both and back by dinner (I don't run night appt's.)

This will all actually be very manageable. Calling 30 leads a day is very easy since I'm only looking for people who want to use my services. I let everyone else off the hook. I don't have much follow up. With my system they either want my help or they don't. There's not a lot of middle ground with me.

That's doesn't mean I don't have some call-backs. What it does mean is I don't chase people down with little to no interest. That'll drive you up the wall. Good app't setting day - shold have two GR deals going on Wednesday. Amazing...finally run into biz owners who aren't on medication.

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Quality spam?

Got spammed yet again for health insurance, yet I was pleasantly surprised when I saw that "agent will contact you" is prominently displayed. Obviously this is an attempt to reduce the very high level of agent complaints against affiliates. Regardless of how a lead is generated, if the prospect knows and expects an agent to call, that's a decent lead.

Did a domain search on the owner - Howard Knaster who seems to be in the lead biz. While doing some research I pulled this up - hilarious. This is Netquote being accused by Mostchoice of clicking on their PPC ads to rack up charges: casedocs.justia.com/colorado/codce/1:2007cv00630/101284/62/0.pdf

Very nice

Great past week. I have this coming from Assurant plus I wrote a GR deal for another $1,080 commission - so the week's total was $4,500.

The big change?

1) Steady flow of telemarketed leads
2) Meeting with my clients

With my per-lead cost at around $2.50 I can handle a high volume - and with a high volume I can spend time with the prospects who want my help and not waste time with the "it's a bad time, call me on Thursday" people. Since the leads are exclusive it's no big deal if I can't get to them for a day or two. And as I've discussed before, the other change was making Lisa an employee.

Networking? I've been to three chamber of commerce events and I'll continue to go. However, the deals are very sporatic and there's no possible way you could make consistent money just by networking. It's just a good supplement to a steady lead source.

More leads = less frustration

Sounds obvious, but if you're looking for make this an enjoyable career you simply need a lot of leads. How many? The better agents close around 1 out of 15 - average is around 1 out of 20.

So work it backwards - you want 3 deals a week you're looking at between 50 to 60 leads. What I see is a lot of is agents getting 20 a week and trying to milk three deals out of it. Ain't gonna happen. If I was a new agent, no renewals, no referrals yet, etc...I wouldn't get out of bed for less than 8 leads a day.

What will happen is you'll doubt your selling ability, lead source and script. You'll got into "what am I doing wrong" mode when you're not doing anything wrong.

I know I have a client when I'm on the phone and they voice a problem - it's either the premium, plan or lack of insurance. If they don't complain chances are I don't have a deal. They need to be converational and you can be Zig Ziglar and not make them be conversational if they have little to no interest.

At least 80% of your leads, regardless of the source, will not be interested enough to be converational. They'd rather roll around in broken glass than talk to you for another 10 seconds. So the key to actually enjoying this is to let those people off the hook. Stop pestering them.

Do you actually call leads back 3, 5 five times? Then you're not getting enough fresh leads. If you weren't intested in something would you want someone calling you that often. Would you do business with someone that desperate? If I saw the same caller ID on my phone 5 times in two days I'd think "what a loser."

You and I both know the prospects who as soon as they pick up the phone and realize you're an agent mentally say "SHIT!" Again - let them go. Don't watch them twist and turn while you drone on and one with stuff they don't want to hear. Use your 6th sense.

When I go through my calls each day my line is "What are you most concerned about, your rate or your plan?" The answer for most people - neither. They're happy where they are. I'm looking for the 2 or 3 out of 15 people to engage me with "it's my rate. I hate it. I was struggling at $650 but now it's $720 and I need to do something about it." That's my client and you won't find too many like that unless you have high lead volume.

I guess you can pull a "salesman" on people and really dig in but then you might as well sell timeshares and make real money.

Trial results for Gary's CRM

Lisa tried the telemarketing CRM today. To be honest, it was the worst day for her to try this out - she's right in the middle of packing to move, is a single mom with twin 1 year olds and a 4 year old.

The good news is the results were fantastic. She was only on the system for 26 minutes and got 4 leads and this was while learning the system! I'd say when the learning curve is over she'll be at 10 to 12 leads per hour.

Regarding the costs involved - this is more about RIO and marketer retention for me. Not only that, but now I get reports so I can see what's going on. Priceless. I also wanted to mention that more than one person can use this system for the same price - just not at the same time. So one marketer could work mornings, the other afternoons.

So let's try to break the math down:

4 hrs per day X $12 per hour X 5 days X 4 weeks = $960

Monthly base price = $450

Data (about 5 cents a record) - about 5,000 records or $250

Total = $1,660

10 leads per hour X 4 hr X 5 days X 4 weeks = 800 leads per month

Cost per lead = $2.06 per lead. Half that amount of leads would be $4 a lead.

So I don't see how this doesn't work. If you've shied away from hiring home-based marketers because you had no way of tracking their true work times or results, well...here ya go.

And by the way, if I get 800 leads per month and closed 1 out of 50 that's 16 deals a month - $3,500 AV per deal is $56,000 in volume. Just wanted to point out the absurd. Closing 1 out of 50 is like calling people and saying "Hey, you don't want health insurance do you?" 1 out of 50 would say "Actually, I do."

I'd hate to even think of the reality which is 1 out of 15 closed. That's $185,000 in monthly volume. Lol. Although I laugh at that there are absoutely agents writing 2 mill a year in health premiums. It's "do-able" with telemarked leads since you can get back to people when you have a chance without a pack of wolves jumping on them.

Just called the last batch

Ok, just finished calling the 8 telemarketed leads I got yesterday. Mind you I called the 17 shared leads yesterday with zero deals working. I "should" be on the phone calling them all again today, but screw that. Who wants to do that all day.

Out of the 8 telemarketed leads 6 picked up the phone. Of those 6 four were the owners. One had Tricare and was just looking for supplemental coverage. That's dead. Then I have two on Kaiser - hate the plan and another family paying over $500 for BCBS - no copays and limited drug coverage. So out of 1 round of calls I have three deals working and two leads to yet get a hold of.

All of these leads are local, exclusive and half the price of shared leads.