The Reader's Digest version: I've been in health insurance sales for almost four years and have done fairly well. I'm use to purchasing either internet or telemarketed leads to get business but coming to realize that while I'm killing myself trying to hunt down people who basically are trying to avoid me, there are hundreds of people in my area who are actively seeking health insurance!
I have seen State Farm, Nationwide and Allstate do very well with branding themselves. Their model is to have a office location where clients walk in to do business. I have not seen that concept applied to health insurance.
This blog will track my daily activities while I try to establish and brand a retail health insurance business.
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