First a note; I'm not gonna be moderating or posting on the insurance forums because it's simply taking up too much of my time that needs to be spent on insurance activities. That being said, if anyone reading this blog doesn't know, the insurance-forums.net is the single best resource of unbiased information for insurance agents. I strongly recommend joining if you need advice.
There's also some confusion regarding my marketing and too many people think I'm changing strategies too often. I have been and will continue to do telemarketing, business to business and residential flyers. I'm just not gonna talk about all three every day. I also try to focus more on things everyone can do. Not everyone has townhomes to put up flyers and not everyone lives near a large city for effective B to B. I'm scared if I talk too much about that some people will say "Well that's nothing I can do so I guess I need to get out of the business."
Telemarketing is the most effective and free. But I'm not always in the mood to make calls and it's at those times when it's imperative to have other marketing activities. I bought 5,000 postcard/flyers for $129 (pictured) and I've got about 300 or 400 handed out. I keep a batch in my car and hand them out when I'm out and about. It's not really a dedicated marketing activity but they fit in your pocket so they're easy to hand out. I wrote one deal so far from them, I have about 4,000 left and at $129 I've already made a great profit.
Regarding comments. I try my best to live in a positive environment and am in the process of improving on that. I welcome comments of support or if you want advice. I will not be publishing negative remarks. This is a blog to simply track my activities and people can have some fun reading along, but my marketing methods and plans I sell are not up for debate here.
3 comments:
Always interesting to see your marketing techniques. The postcard is a good idea - better than the flyers and certainly cheap.
I'll probably steal the idea for myself.
I'm a newbie in the business and I do enjoy reading your blog especially since your attitude is very similiar to mine.
Where did you get the postcards? Can you give us a close-up shot so we can read it?
Post a Comment