I'm not a fan of hunting people down who don't want to hear from me. I'm less of a fan of talking to prospects who aren't business owners. That doesn't mean all of my clients will be owners. But if you're not, then you can pick up the phone and call me. I'm not hunting you down. On a scale of 1 to 10 my patience is -2 for people who really don't want to use my services.
But now that I've shifted gears I find myself getting very busy and my attitude has picked up significantly. I met with and signed up the owners of the auto repair place this morning. I had that meeting last week but they rescheduled. Because I went there I was introduced to two of their employees who also want coverage. Also, not a shot in the world I'd have signed them up online. Husband 50, wife 47, both smoke, wife on a med, recent surgery and recovered endometriosis. We went over plans for 30 minutes. Now I'm outta here around 3:30 today to sign up the owner of a day care.
I know the local focus will work however that assumes you have a very large community. I'm not sure what I'm doing could be pulled off in "small town" America - maybe. I'm between Baltimore and Wash DC and the business community is simply huge.
The title of is is branding an agency starting with $200. I have yet to spend that. I had some marketers and only one logged in any real amount of hours - not $200 worth. Aside from that I've been telemarketing and quite honestly, working on old leads. These were people I tried to sign up online who I'm now scheduling meetings with. That will pull me through nicely on top of referrals and chamber of commerce events until I get into advertising and renting space at local events.
No comments:
Post a Comment