My original goal has not been forgotten; to establish a local health insurance agency. True to that goal I'm gearing up for '08 in a few days. Everything done to gain business with be local. That will include:
1) Local telemarketed leads
2) Renting table/booth space at events
3) B to B flyers - probably pay someone to distribute them
4) Ads in local publictions
My theory:
A lot of people would review their coverage and possibly switch but there's no local established agent/agency they know about and trust. We all know that most people actively seeking quotes are young, broke or unhealthy.
Most people with money, between 40 to 62 with coverage just suck it up. They're likely uphappy with their rate but wouldn't be caught dead typing in their personal information on the net.
I am happiest when I'm out of the house. I successfully sold online for almost a year - never met with a single client. And I was never more miserable.
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