If it can be this easy...

I'm about to call my 39 leads from yesterday and I'll post the result. What you'll see if that 1 out of 30 leads is a lay down; qualify, want and need help and close quickly. That doesn't mean I can't close better than 1 out of 30, but it's enjoyable to speak with that one person who really appreciates my help.

I can really make this work with 1 out of 30 and it's almost beating the system. I can call 30 leads in an hour - 60% answer and most of them just wanted the info. Out of 30 dials I have around 3 people who are very conversational.

Now I can imagine 30 leads a day, one hour of calls a day, close that one deal and call it a life. The math again is easy:

30 leads X $4.5 = $135
$3,500 AV per deal X 20% average commish = $700
Net = $665 X 5 days = $3,325

I only think this can only be pulled off with exclusive telemarketed leads. First of all, shared leads at $7.50 would be $225 per 30 leads and AV drops to $2,600 per deal. That's a $295 net per deal.

As you see, you can't pull off a 1 out of 30 closing ratio. You also can't pull off just calling once. Only 10% answer the phone at any given time so calling 30 shared leads means you're only speaking to 3 people.

You do indeed get a hold of more and more people as you continue to call back however at 30 shared leads a day with other agents calling you'd be completely overwhelmed within days. Within weeks you'd be buried.

Also, with the telemarketed leads I have a life. If you're not one of the 1st agents to call a shared lead you chances of closing drop substantially. That means you're glued to your computer all day. With my leads I call all of them at one shot - then my calls are over for the day unless I have a few call-backs.

I will indeed call a lead twice but then I'm done. I've already left a new message and sent an email. They've also seen my caller ID two times. Any more than that and I'm a stalker.

I talk about this over and over and over, but if you have to wake up and constantly pester old leads you will not enjoy this career. It's often discussed why the failure rate is so high. The reason it's so high is because the average agent is working 15 to 20 leads a week and simply not speaking to enough people with very high interest.

Most agents are not told the truth because their managers don't really care if they only close 1 deal that week - just so long as 20 of their other agents also closed a deal.

The truth is simple - I have not seen many agents beat 1 out of 20 for closing. Do the math - you want 3 deals a week you need 60 leads. Anything less than that and you can pound you head against the wall as hard as you want.