I'm very geared up for '08. I think it's going to be my best year in this business. I posted a while back about potential changes to our industry in the upcoming years. The bottom line is no one knows what's going to happen 3, 5 or 10 years from now. I'm sure if you asked Mass. agents 5 years ago whether or not their state would have implemented their system most would have said "Nah - just a bunch of politicians talking."
I like "expect the best, plan for the worst." I really love this industry and what I do but have admittedly not maximized my potential. I really don't want the train to stop some time in the future and spend the rest of my life saying "well, I really could have made "X" amount if I would have given it 100%."
I will never maximize my potential sitting in a chair in front of a computer. I'm a people person - not a glorified telemarketer. I simply perform better and are much happier when I'm out and about.
My flyer campaign is first - I'll be out with those this week. Although I'll continue with telemarketed leads those will be eventually burn out since I'm only generating business is my locality this coming year. I'll have much more of a focus on renting table space at events - to which I have no earthly clue as to what the return will be on that.
But I'm not a "guesser." You can play with stupid math scenarios and lock yourself into "analysis paralysis" and never get anything done. Most new ventures are "do, fail, tweak, re-do." I'm prepared for that.
The bottom line is this; I can go B to B as I have many, many times in the past and write 3 apps a week for 10 hours of B to B. My average commish is $800 so you can do that math. Expenses are zero (minus cost of flyers.) Can another agent make 10 hours of calls and get 3 deals? Not sure - maybe. Are they all biz owners? Probably not.
Every time I've done B to B my laziness kicks in and I start thinking "well there just has to be a way where I can do less effort with the same results."
But B to B is also no long term solution since again, you burn up the territory. You can't walk into the same business again a months later: "Hey, me again."
I'm simply anxious to see how being very active in the community in general will result in business. Only time will tell.
Monday, December 31, 2007
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