Although I don't post on the insurance forum any more I still read it - some valuable gems of info from time to time. I saw the post on the new telemarketing system and called Gary - glad I did. Let's cover this first - I'm not a shill. I get nothing for posting this. I just find this system simply fantastic.
Ok, let's get the right mind set. Say you're buying $8 shared leads and they're working just fine for you. Your lead company calls you and says they'll sell you 100 more leads a month for $4 per lead.
So, what's your reaction? I'd guess it would be "that's great!" But I'd reply "What??? Have you lost your mind - that's $400 per month you're spending!" My point is, for more leads you're gonna spend more money but if your average lead price goes down that's a great deal.
This is the first system I've seen designed for home-based telemarketing. You can use it to make calls yourself or your marketer can use it. Let's go through my marketer's system:
*Pick up the phone, physically dial numbers - about 40 per hour
*Most go to voicemail, a few dead numbers and you speak to around 30%
*Leaving messages is not cost effective - you really need to keep dialing
This system by Marketing Campaign Solutions solves anything negative associated with telemarketing. Gary did a live demo for me this morning and I was stunned.
So what it is? As you see in the screenshot, it's software. You dial into a main number and the system dials three numbers at a time. If it hits a machine it leaves a message you create! Now - while it's leaving a message it also continues to dial. When someone answers it stops calling and you have all the contact info in front of you. There is no delay. When the person says "hello" you already see their name.
So now there's no more physically dialing numbers and you basically spend the entire time on the phone with prospects. It literally triples the number of people you talk to thereby tripling the amount of leads. If you normally get 2, now it's 6. You normally get 4? Now it's 12.
It shows any caller ID you want. For me that's priceless since I have an out of state telemarketers. Now it can show my caller ID. It runs reports - so now I know how many callers were made and how long my marketer was on the system.
Guys....this is a HUGE deal! One of the worst problems when hiring marketers is not knowing exactly how long they're working or how many numbers they dialed. Someone could say "well, not much today - called for 2 hours and got 1 lead." Not with this. With this you run the report: "Ummmm, you logged in for 20 minutes - that's it."
It also solves a HUGE psychological problem which is always having to dial that next number - instead of, for example, getting a snack and a drink. Then you have to "re-psych" yourself to get going again. However, this system gets you in a groove - you simply talk to people the entire hour.
Because of this there will be far less turn-over with telemarketers. I told my top marketer about this today and she wants to know when it starts.
Cost. It's around $55o per month with data or less if you have your own data. Is that expensive? Not if you look at ROI it's not. It's one deal a month and it's paid for. So the question for me was simple; will this get me one extra deal per month?
Let's do the math and see:
Currently:
$12/hr - marketers currently averaging 3 leads per hour
Cost per lead = $4
Number of leads - around 10 a day
I need two girls each working 2 hours a day because physically dialing after 2 hours is a PITA.
With this sytem:
$12/hr - marketer will average 9 leads per hour
Cost per lead - (factoring in the $550) $2.90
Number of leads per day - 36
(Note - on this system I won't need two marketers each calling 2 hrs - I'll have 1 calling 4)
X factor: This is all the message that are left. Anyone who calls back is icing on the cake
So let's figure in the BS factor and say I'd be getting 15 extra leads per day. I close 1 out of 15 so that's an extra 25 deals per month. If I got just 5 extra leads per day that's 5 extra deals per month.
So even at what I'd consider to be the worst case scenario at $800 per deal that's $4,000 extra per month with this system. The reality for me is my pay will more than double, I'll keep marketers around much longer, and it will be extremely easy to re-hire and get new ones off the ground.
If you're not using marketers and making your own calls it's almost a must-have. This turns three hours of calling into one. That is insane. Not only does it keep your attitude up since you're talking to people non-stop but now you actually have time to generate enough leads to make sales and have time to run appointments.
If you can to contact them go here: http://marketingcampaignsolutions.com/Home_Page.html
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