Monday, November 12, 2007

The holiday push

While you'll continue to write business through to the new year you'll definitely have some short weeks coming up. I'm in "push mode" now until the new year. Next week we're obviously gonna lose Thusday and arguably Friday.

Next Month Christmas falls on a Tuesday so you can almost forget about Monday also. People's heads will be back in the game on Thursday but that following Monday is New Year's Eve - then kill Tusday for New Year's day.

The bottom line is beef up the sales. It's also important to close people when you can. This doesn't mean you have to put a ton of pressure on people but it does mean people are going to get very easily distracted by next week and call-back's are gonna get real tough. You'll need to create some sense of urgency of some people won't understand why they just can't wait until January.

If you're looking for legitimate ethical ways to create legitimacy it's rate changes and health. If you qualify for lower rates now then "you're one accident or illness away" from being trapped on your current plan. All rates are suject to change and do in fact change.

So when you're on the phone with an interested and qualifed prospect I'd suggest you make your sales process as quick as possible. The "call me back" people will be near impossible to get ahold of again.

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