Come to find out later it was a whopping $150 to rent a table. You didn't need any huge trade show display. All you needed was $150 and something to give people who stopped by.
The event was Sat. and Sun. Just a wild guess - I would have pulled at least 20 deals out of it. I pulled 7 deals out of a small health fair held at a local fire station (which only ran 10am to 2pm) in '04 and about 200 people where there. There's one thing however I don't have to guess at. I didn't get any business out of it because I didn't have a table.
I've done a lot of research and obviously events are all over the place - far too many to be to personally attend. I'd like to be at the larger events this year - the Maryland State Fair pulls in 600,000 people. How much business would I get out of that?
I think a lot of it is how you have it designed. If you just plant your ass in a chair and people come by to just take your brochures and giveaways - probably not that many. If you create a bit of a buzz and get people to write down their basic info then obviously you'll do a lot better.
In our area Chick-Fil-A always has a booth where you spin a wheel to see which giveaway you'll gonna get. You also fill out a card to win a bigger prize.
I'm not sure I can give away any type of large prize due to rebating laws. But I can absolutely have people fill out short "get a free quote" cards. The bottom line is when people come by you want their contact information.
1 comment:
Offer balloon animals to draw the kids in and then have the parents fill in an information card. Put the FUN back into health insurance!
Personally, I like the idea of having a big wheel with all the insurance company names listed and balloons attached underneath the name. If somebody breaks a balloon they get a prize. Compliance might have an issue, but you never know.
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