A deal from yesterday and more calls

I'm officially addicted to this. It's been a long time since I've really enjoyed any marketing method but this is enjoyable. Whatever used to suck about making calls, this solves it.

Put in a deal from yesterday's calls. Healthy family paying $1,200 on Cobra and they simply didn't know any better. The wife wanted an infertility benefit and after grilling her it turns out she had an easy birth with her last child but simply wants the benefit. No problem - we wrote up Coventry.

$1,000 deductible for $680 a month for $8,160 in volume. I have two other people from yesterday's calls who are still highly interested so I'll see how that plays out. But one deal for 2 hours of calling is just fine by me.

More calls today:

149 minutes
459 dials 4 rock solid leads plus a call-back from a message = 5 DNC 184 is simply my way of marking anyone I don't want called back when I reset the data. That includes a lot of people who answered but they were larger businesses with group coverage.

I'm also only dealing with the owner. If the owner's not available I'm onto the next call. That's why I have such a high amount of dials today - I was 10 seconds with people who current have group and off the phone immediately unless it was a small business. I got a lot of doctor's offices, law firms and churches today and have to remember to scrub them out of my next set of data.

I only counted a "lead" today as someone I completely qualified head to toe; health, has a current plan, can and wants to save money.

Basically, if you paid for 40 leads these would be the 5 you're really impressed with. I'm just not gonna spend my days following up with people I can't help or people who really don't want to switch from what they have. Doesn't mean I'm gonna close all of 'em, but I'll take 1 out of 5 over 1 out of 20 any day.

So again, 2/12 hours of call today for 459 dials which would have taken me 11 1/2 hours to call manually dialing.

A few people have emailed me about my script. It's not much of a script:

"....new health plans are available from the top carriers like Blue Cross, United Healthcare and Aetna and I'm offering free quotes. If you have an individual plan you could save a significant amount of money. Do you current have a group or individual plan?"

If they say "group" I ask if they have employees on the plan. If yes it's over unless they continue the conversation.

If they say they have their own plan that's my potential lead. I say "then I'd really like to send you the new plans and rates - all I need is your home zip code and age."

Obviously we're dead if they say "just send me the info." I'll shoot 'em out info but won't count it as a lead. If they give me their zip and age I simply start a conversation about their current plan and what they'd like to change. If they say "well...I'm pretty happy with it but you can send me what you have" then we're done. Again - shoot 'em info, won't count it as a lead.

For the people who start to go on and on about their rate or plan THAT'S what I'm counting as a lead.