Using a "send you a guide" pitch for telemarketing

On the board yesterday my interest got peaked when Paul talked about typing up a "HOW TO SAVE MONEY" guide for health insurance and pitching the guide. Well if anything I'm always one to give anything a shot so I typed this up:

http://www.savefile.com/files/1404910

http://www.savefile.com/files/1404914

I actually love stuff like this "exposing myths" and "5 ways to save..." I think it's something people actually read...at least scan. Absolutely no one reads the brochures I send and they're not fax-able. Too many pages.

So my pitch today:

"....John Petrowski with Maryland Health Plans. I'm calling because we just released a guide with tips on how to save 30% or more off your health insurance. The guide is free and we can send it to you by email or fax."

Results? 8 leads an hour. It's the highest "yes" ration I've had - over 60% said yes. This is truly "telemarketing light."

The other goods news is it's far less information then I've been sending so people are more likely to get their interest peaked. Of course, I'll follow up making sure they got the guide, then get into whether or not they want my help.

This also puts me in the role of an expert trying to get out information instead of the role of a salesman during the 1st call which is why the positive response rate was so much higher. We're not talking about plans or rates - we're talking about a free guide to help people save.

Of course, I was tearing it up with Gary's dialer today.