I'm very impressed with the direction this is going. I put in 5 deals last week with no cold-calling at all. Not only that but I have 6 appointments already set up for this week, four of which are from my community business group.
In the past I've avoided business groups and community activity because I didn't want to be "that guy." We all know "that guy" - he's the one you can't hold a conversation with without being pitched. He's a follower of the "three foot rule" which means anyone within three feet of you gets pitched. If you're in the grocery line "that guy" is gonna strike up some lame conversation then whip out his business card. I hate that guy.
But I don't have to turn into that wad. Business networking groups are just that and it's expected. I can be at community events and still not have to turn to the lady behind me in the grocery store and say "some weather, huh!" Case in point was my son's B-day party yesterday. Several parents came with their kids and decided to say. For over 2 hours we all talked and you couldn't have paid me to mention I sell health insurance. Basically, learn to turn it off. Now, there are people who would say I missed potential opportunity by not handing out my cards to the parents at my son's party. They are dildos and people will hate to be around you if you turn into one of those losers.
Instead - how 'bout this; how 'bout being so well known in the area that the lady in line behind you says "aren't you the guy who does health insurance? Can I have a card?" Now - that's what I'm talking about.
My goal (as pictured) next year is a store-front retail location. I've run the numbers and it works out. I mean, common...I did 5 deals last week, will absolutely do 5 this week, have spent a grand total of $70 so far ($25 on banner ads, $5 for Adwords and $35 to join my local chamber) and it's a deal a day. I haven't even attended my 1st chamber event - that's next week. I also haven't done a single community event yet.
The truth is simple; health insurance is an extremely high-demand insurance product but most people simply stick with what they have because they don't know who to contact. Most business owners wouldn't be caught dead typing in their personal info into a website, which is why I'm not concentrating on generating internet leads. My banner ad and Adwords campaign are merely out there for exposure. I really could care less if some 22 year old clicks my banner - I just want people to get used to seeing my name.
I think the market potential is huge. And I'm not talking about 10 or 15 deals a week "huge." I'm talking about over 100 deals a week and needing to hire agents on salary+ to handle the business.
2 comments:
Good Stuff H. agent! I guess I need to listen to your idea for building a strong community presence.
I think what I'm gonna find is any one marketing tactic can't sustain enough business.
For example, just running ads would not work. Just joining a network group wouldn't work. Business would be too sporadic.
It's gonna be a combination of ads using a variety of media, community involvement, network groups, sponsorships, trade shows, etc...
Basically, you can't just choose one of them an expect to make a living.
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