Being my family's sole income source, I reached a comfort level a while ago based on simply what I need to make the pay the bills and have some left over for fun. It's odd how once I hit that level I slack off.
What I've accomplished over the last 2 months is simply trading cold-calling and paying telemarketers for generating my own business locally. I'm still making about the exact same amount but now but it's local marketing and referrals. I've whittled the rest of my day away on "research" for marketing ideas and costs. I can do all the marketing research I want but without the extra cash it's a pipe dream.
I'm at a stale mate. Yes, I'm making enough to live and also generating my own local business but not making enough to really launch into advertising or prep for a store location next year. What I need to be doing over the next few months is double up.
I need to generate local business like I've been doing - go to my chamber events, local marketing groups, referrals and handle leads coming in through my website but I also need to hit the phones myself and call Goleads an hour or two a day to bring in those extra two deals per week I need to expand on advertising.
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