If you're a new agent you absolutely need to generate your own leads. The most effective choice is telemarketing however putting out flyers can be a good supplement if you simply need a break from making calls or it can be your main source of lead generation if you live in an area with a large business population.
Flyer placing for weenies:
Put on jeans and a t-shirt, walk into a business and say "I'd just like to leave you with this flyer, have a nice day." They pull 2% and you can place 40 an hour. Hitting small office buildings is great - stay away from large ones with security.
2 hours a day is 400 per week which is 8 leads and absolutely a deal - if not two. Closing percentage is very high. The problem with this method is you need to stick to it. The 2% return is not immediate and only realized after a lot of flyers are placed.
This can also be a great supplement to shared leads. You might only be getting 20 or so leads per week which means you're only working 2 to 3 hours a day. When you're done calling all of your prospects go out and place some flyers. The question is not "what will the return be?" - the question is "what will the return be if I don't place them, don't make calls and just sit in my office?
Flyer placing for those with guts:
This is direct engagement. Walk into a business and ask for the owner. If the owner's in simply introduce yourself, hand them the flyer, state what you do, and ask if they would be interested in seeing if they can lower their rate. This obviously results in a lot more deals. Dress business casual - you don't need a tie but absolutely no jeans.
One of my independent friends in 2004 answered and ad to work for United Healthcare - $35K base, health, dental, 401K and take a wild guess at the job details; B to B all day.
My flyer:
http://rapidshare.com/files/57456703/Walk_and_Talk_flyer5.doc.html
or here:
http://www.savefile.com/files/1073486
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