You could just continue telemarketing without all this added effort
Not really. I'm meeting with my clients and I'm not gonna drive hours. With the available number of prospects within a reasonable driving distance I have 3 or 4 months of calls before the list is burnt. I'm also moving away from marketing tactics that most people simply hate. Internet lead leads hate getting called by 4 agents and most small biz owners hate getting telemarketed. To be an asset to the community people need to seek out my services.
You're going through all this effort then you'll go under when universal healthcare happens
I don't run my business on what might or might not happen years from now. Worst case scenario? Elections in '08, new prez in '09, at least a full year to draft legislation and two more years to implement. Nothing's happening for at least five years. Doubtful it'll be single-payor system anyway. More likely it'll use private insurance companies and mirror what Mass. has implemented.
All you sell is Assurant
I wrote two Assurant, one Coventry, one Aetna and one Blue Cross last week. All I talk about is Assurant since they're exciting to me. Nothing exciting about writing Blue Cross and getting $17.50 five months from now. Doesn't mean I don't sell 'em. I have a deal going today and it's Aetna. Nothing too exciting about 15% and I see my 1st commish in 3 months. I've also written 4 state plans in the past 3 weeks for $100 flat per app. Most agents don't spend 5 seconds on state plan clients.
I like your idea, but it won't work
You mean you've tried a complete local focus with sponsorships, ads through several media outlets, member of the chamber of commerce, booking table/booth space at all local events and basically getting your business name everywhere and it didn't work? Or you have never tried something like that and are guessing.
More than likely you, like me, ran one or two ads - they didn't pull well and you said "this doesn't work." Or you joined one network group like BNI and got the occasional deal and said "well this doesn't work either." For my plan to work it needs a combination of everything. A very good friend of mine got sponsored to join the rotary club. That's it - just joined that club at $110 a month. He has yet to gain a single client.
My local State Farm agent is in all local publications. He's also a chamber member, a member of my local community group and he has billboard on the major drag. I'm sure he does much more marketing. I would guess that's co-op money he splits with State Farm but again, I've run the numbers and they work out.
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